The Importance Of Email Communication

The Importance Of Email Communication Email communication is important type of written communication. Today, communications are conducted among business firms, organizations and companies mostly via emails. This is not only the cheapest but also the most reliable means of communications. The companies and organizations communicate with other companies and organizations for business purposes through emails. The orders are placed through emails; the enquiries are placed through emails; the picture samples of being imported/exported things are sent via emails as attachments. Moreover email provides most authentic and secure means of communication. The records of past emails can be retrieved very easily in moments. Nowadays, email communications has extended to more than business among employees, which opens doors to many ethical and technological complications. In some cases employees tend to spread rumors about other staff or organizations, disclose information or data to unwanted parties, use offensive language in their communication which conflict the ethical practices of an individual in organizations. Furthermore, employees tend to send large amount of attachments, movies and sound clips to one another or to large group of people. Thus, unwanted network traffic, increase of unrequired email storage Some of the employees behaviors are as follows are as follows Employees use there office emails to receive newsletters from their favorite e-magazine, or use their office emails in website such as Facebook or LinkedIn or etc. which opens many doors of junk and spam attacks! Employees use their office emails to stay in touch with their families and friends Employees receive personal mails i.e. their credit card details, bank statements or sometimes medicals histories etc. Instead of using companys intranet to for announcements and memos, People send heavy attachments to huge number of people from their emails The aim of this research is to understand how emails are being used in organizations, what is the outcome of in-proper usage and then conclusion of what needs to be done to properly use emails and other communications channels such as intranet (MS SharePoint) telephones. also, what policies and procedures the organization should put in practice to increase users awareness on email usage and provide control over the information within it Part Two: Literature Review Emails in general, what the importance of it (2 paragraphs) Effective communication plays vital role in the success of an organization. Every organization, great or small, uses different forms of communication to make its links stronger with other both inland and overseas organizations. The purpose of all types of business communications is to impart and convey information and messages through different communication media. Jennifer M. George and Gareth R. Jones in their book Contemporary Management, comment about richness of information: The amount of information that a communication medium can carry and the extent to which the medium enables the sender and receiver to reach a common understanding. There are many types of communication that exists in business entity, yet there are four major types of Business communication, which are common and extensively used. They are Face-To-Face Communication, Telephone or Voicemail, Personal Written Messages and Impersonal Written Messages. Of all the forms of communication, email is the most significant. The small organizations communicate with other organizations on small scale depending upon its business needs. Larger organizations deploy its specific departments to deal with huge number of emails and online communications. These greater organizations business depends to a great extent upon emails. To cope with this challenge, they employ special IT staff to manage and maintain the availability of this communication media. Other means of communications (2 Paragraphs) Apart from emails, organisations also have other means of communication medias available such as telephones. Telephone is the most important form of communication for exchange of ideas, information and solving various issues promptly and urgently. This mode of communication is effective when parties are exchanging their ideas with same language and they can understand. So telephone is the best form of communication, but it is convenient for short and important discussions. When both the parties belong to different countries and they speak different languages, it is feared they may misunderstand each other. Sometimes, when the organisation conveys a message or announce new product or service to selected or multiple group of staff, they use the following channels Business Letters Annual and Monthly Meetings Publications Notices and Manuals Advertisements Declarations Publications Memos Frequent Meetings Campaigns Declarations Press Releases Journal Articles Facsimile Of all the modes of communication that has been mentioned so far, email is has attained the most important place in the world of business. Without email, the promotion and development of the business is almost impossible. This is why business communications and correspondence are carried out mostly through email. Every flourishing business organization receives hundreds, even thousands of emails daily from all over the world. In 2003, the Radicati Group conducted a digital research after studying fifty companies worldwide; typical corporate user receives an average of 81 e-mail messages per day and sends 29 e-mails per day. That daily total of 110 messages represents growth of about 80 percent compared with last year. Most of the increase is not spam-related, according to the study. The average size of e-mails with attachments is also rising, another research by the same group indicates, Daily global e-mail volume of 210 billion messages will double by 2012. Radicati Group research indicated a remarkable growth of emails received by corporate user in 2006, 55% increase of email volume received since 2003. If users spend an average of one minute to read and respond to each message, this flood of e-mail traffic will consume more than a quarter of the typical eight hours workday with no guarantee that users actually read the messages that are most important. Additionally, if e-mail traffic continues to increase at this rate, the average corporate e-mail user will spend 64% of the workday managing e-mail messages in 2010. As shown in figure 1 Figure 1: Percent of work day spent in managing emails While, number of emails inclines throughout the day, using emails adequately can increase the staff productivity or it may be a time wasting source of communication media if not managed properly. Higher the volume of unread emails get the more chances of delay in email response, decision making and sometimes creating misunderstandings between coà ¢Ã¢â€š ¬Ã‚ workers, vendors or customers and may cause financial or reputational impact. Such incidents are result of 3 main issues. The top 3 problems of emails (3 paragraphs) Research methodologies (2 Paragraphs) The ten commandments of emails (3 Paragraphs)

Similarities Between Fredrick Douglas And Abraham Lincoln History Essay

In my research paper the two parties Douglas and Lincoln has undergone a batch in footings of political differences foremost Douglas announced that his work was to contend against bondage both in united provinces and England while Lincoln on the other side could non desire to make away with bondage since he believes that it will rupture away the brotherhood in the government.douglas docket was to set up political system which will get rid of bondage in the brotherhood and bondage that should be within the fundamental law and he believe that affecting the local communities in political activities will be morbific and it might travel domestic force head while on the other side Lincoln admitted that the lone manner to populate is to keep work forces in bondage since bondage was their in the provinces. While labor coachs believe he will alter so much democracy party into abolitionist party Lincoln viewed that war was the worst scenario he will conceive of while Douglas princely wanted wh at Lincoln did non desire. Douglas was owned as the black leader and symbol of his age and he his ago mind which most of the Americans did non like. Douglas was respected as the male parent laminitis in August 10, 1863 relationship between Douglas and Lincoln starts to trap down after Douglas won the game. Now at this point Lincoln starts to alter and positions towards black has wholly and a black was invited to the white house and was respected so much. At this point Douglas respected Lincoln which was now a complete bend around from the populace which was announced through newspaper. Relationship between Fredrick Douglas and Abraham Lincoln. The impact between Fredrick and Douglas was based on bondage in USA which has caused both a self-taught fleeting slave.douglas has announced his work as a bondage in America but he proudly announced that both united provinces and England printing antislavery newspaper that nil will of all time halt him from contending against bondage. During elections of Abraham Lincoln for presidential term sparked a concatenation of several events which in one manner or another will do civil war. Lincoln was pushed towards a unequivocal immediate of policy Douglas for about four old ages. Relationship between Douglas and Lincoln was really announced by correspondence by usage of newspaper or public meetings and letters and subsequently they merely met during proclamation.Relationship between Douglas and Fredrick went down due to difference in policies and they had tenuous relationship. However their relationship starts to turn and they became profound when the worlds of war ended in America bondage which bound the two towards regard for the other. Douglas his docket was to set up political system which will get rid of bondage. Douglas focused much to stop bondage which he thought and said it is merely to utilize political leaders in the authorities and get rid ofing the bondage should be within the fundamental law. It was proved that if the local community and regional activities political relations will be morbific which was traveling really foremost in footings of political relations. Douglas subsequently realizes that if he gives a opportunity to the 3rd party he will hold a even no opportunity during the run because there political relations are based on antislavery. The formation of party in 1854 was proved now that it was the good to emancipationists. In the republic party there were some elements like autonomy party, free dirt party and other antislavery forces which were from democratic and Whig parties. With the combination of several parties the political entreaty t o Douglas that may be it was the best party to come in white house. Although it was the first to make up one's mind may be republic will give him a opportunity to come in. Douglas was in high fright that no president cognize how to stop bondage which he thought that it was merely by continuing peace and brotherhood in the nation.Mr. Lincoln admitted that the lone manner to populate is to keep work forces in bondage since it is bing in the provinces this was the beginning of rough unfavorable judgment and Douglas activist ‘s attitudes of Lincoln with the disposal. Douglas believes so much that he will turn the republic party into abolitionist party and Lincoln will be abolitionist president. Lincoln was elected to the office but Douglas remains while watching Lincoln in emancipate. Lincoln believe so much in bondage that will convey difference in parties which led to enduring from fatally equivocal attitude towards negro.Lincoln believe so much that if bondage will stop it will convey down sectional struggles and prevent warfare so harmonizing to Lincoln positions is that theirs no inquiry of bondage and it will go forth the public head rested with the class of ultimate extinction. He insisted that there is no point of universe where Black is non entitled to any enumerated in declaration of independency. Abraham took the office in 1861 and he knew the office need a batch of fix. Day by twenty-four hours there was a batch of debating refering the slave dealers issues in the whole state and at this minute Lincoln and Douglas had two different dockets. Lincoln needed president mission war to salvage brotherhood while Douglas need to liberate slaves and either manner to safe the citizens. Lincoln viewed that war was the worst scenario while Douglas exactly wanted what Lincoln did non desire regardless to what either two wanted the war did non come both Douglas and Fredric now both openly fought for their causes. Subsequently that twelvemonth, when the secretary of war barratry Cameroon build uping slaves within the boundary lines. Lincoln made him to halt the subdivision. Again Lincoln tried to avoid doing determinations refering bondage in may 1862, general David huntsman issued order to liberate all slaves in south military part. Which included south Carolina, Georgia and florida.In 1862 Lincoln announced announcement revoking general huntsman order and he declare that the authorities of stats does non hold cognition, information, belief, and the proceed which make Lincoln to experience so hard-pressed and from political signed a measure get rid ofing bondage in territory of Colombia, and in may he roll up with general Benjamin ‘s policy of contrabands of war which freed by grand 1000s of slaves run off to butler positon.Lincoln was a good leader who valued legality and he was a politician who moved merely when clip is right for him to make so..In 1862 it was important policies of Li ncoln disposal Lincoln started to acknowledge issues of emancipation and saving of brotherhood. Went manus in manus. Now agendas merge that s military and political agendas.lincoln starts moving towards abolishment. Douglas grew more hawkish with Lincoln disposal and kept to force them in way of emancipation. But Lincoln still stick to continuing brotherhood which was the major job Douglas pressed on to unfavorable judgment of Lincoln disposal ‘s inability to take powerful step against slavery..Douglas article announce boulder clay Lincoln announced of emancipation announcement.In September 1862, the article state us more of what expected from Lincoln was so impatient of public Douglas was still waiting for Lincoln to stop war of seting the slaves in danger. In September 1862 publication of Douglas monthly article the presidents addresss straight attack in Lincoln character increasing go throughing doing himself look silly and pathetic, unacceptable and his unlogical statement and unfair it farther claim yet to rally bravery and candidly plenty to obey and put to death his testimonies In the class of war Douglas see some old conservative policies which he try to get down to convey up the brotherhood back together.In 1863 Douglas attempt to appeal many sides of pandemonium in the state but unsuccefully Lincoln leave Douglas frustrated and now Lincoln would observe thought that he has play cards on Douglas. Thinks were non working good to convey state together so he had do his ain bold manner and move. During the summer of 1862, Lincoln had talk with the cabinet in private about fundamental law was believing it was the best idea to prorogue the proclamation of the Proclamation until the state was supported by military success. In august 10 1863 relationship between Douglas and Lincoln starts to trap down. Douglas went to Washington to run into Lincoln for the first clip. Lincoln behaviour towards Douglas revealed much about how he felt about him and positions towards black has changed wholly. Black adult male was of all time personally invited into white house with regard. As for the growing of Lincoln towards bondage issues on the juncture Douglas felt Lincoln showed a deeper moral strong beliefs towards bondage that had of all time seen before Douglas appreciated Lincoln for handling has equal has others at this minute Douglas respected Lincoln which was complete bend around from his blazing indignation expressed promotion through his newspapers. Douglas and Lincoln will run into on different ocasssions to discourse on issues of ex-slave and future in United States because to turn more profound. After emancipation of announcement, Lincoln still considers colonisation as variable option to cover with blac k presence. But Douglas, black hitch in military was the strongest sentiment and Confederacy and to be a portion of dignifying and soul enlarger war for black release. Douglas and Lincoln after proclamation of emancipation announcement which make Douglas to turn respect esteem of Lincoln deep regard for Lincoln is true stakes expressed in the old ages after his blackwash the 21st anniversy of Lincoln ‘s decease Douglas true feeling comes out our religion in him is frequently taxed and strained uttermost he subsequently declare that honouring his memory is of import because under his regulation at that place was Confederate provinces which is based upon the thoughts that the race must be slaves. Douglas understanding Lincoln awkwardness to cover with slavery issue was necessary cautiousness he put abolitionion of bondage before him a powerful category of America people and ended resistance.douglas and Lincoln had non yet met until summer of 1863 but their relationship was so good and order to understand how Douglas felt about the political clime and Lincoln emancipation was clear that war which brought the two parties together into political p olitical orientations and now which finally paved the manner for the two to be appreciated and appreciated each other in deep sense and good bosom. The merger of the two political political orientations is non merely to bespeak that work forces change greatly in footings of political but besides to demo the moral and bravery ‘s people and political political orientations merged because the two now have grown to esteem each other deeply Lincoln and Douglas were now in a place to get the better of all troubles they have been undergoing and misconception about the two spouses when Lincoln dies he left Douglas his most favourites walking staff as suspiration of profound appreciated and gratitude Douglas commented on Lincoln by altering a portrayal of him in his place Washington dc the relationship between the two has a milepost in American history that would positively act upon hereafter of race solutions. In the mode of Garry wills Lincoln at Gettysburg ( 1992 ) James a. colaico survey of Fredrick Douglas celebrated 1852 independency twenty-four hours address is far more than scrutiny of individual -hour speech.Calaico seeks for investigation and political societal thought of the most celebrated African emancipationist and political leader of the nineteenth century Douglas was the black leader and symbol of his age, but he was mind and many Americans ignored. Douglas lived more than any other given expressed quandary confronting African Americans they praise independency, fundamental law which calls for quality to all work forces. Douglas statement was hypocrisy to Americans who extolled the significance of July 4th while disregarding the bondage of black Americans.Douglas employed a normal independent to show lip service. In most of his addresss Douglas was a supplier of piercing review of bondage itself. Douglas was a Jeremiah who employ jeremiad as lineation by sacvan bercovitch, invariably naming Americans to abandon their iniquitous manner to carry thr ough Nobel ideals to declare he was the male parent laminitis. The statement that Douglas announced was to the Americans that they need merely to adhere to the ideals of America to accomplish the illustriousness inherent in the establishments. For the reader unversed in the history of abolishment motion, the regulation of William loud fort and conflicts between the moral suasion, and political emancipationists, co-lalacos monograph provides an first-class debut in a concise well-articulated manner the enhances the book without overpowering the cardinal narrative of Douglas ‘s thought about America colaiaco besides covers the key influenced Douglas ‘s thought and finally brought on the civil war in 1829, oration outlined adult males of the same statements Douglas used 20 three old ages subsequently. Douglas ‘s permanent accomplishments was to use those statements to build both a more profound compelling review of position and more realistic vision of station slaves America Both Douglas and Lincoln were born hapless. Douglas was brought up in his grandma slave hovels in Talbot County, Maryland and Lincoln was in one-room, cabin in Harding county, Kentucky.Both lost their female parents when they were really immature though labor coach lost his female parent when he was merely seven old ages old Douglas was separated from her female parent when he was infant. Lincoln lost his female parent due to imbibe toxicant in the toxic milk at the age of nine. Both were born in 1809 while Douglas was born in 1818.In footings of standing they have 6 inches taller than most common work forces in these yearss. Douglas was a slave under American jurisprudence but Lincoln was considered as a slave in the beginning of civil war addresss Douglas urged Lincoln in his public addresss and newspaper to let inkinesss their rights and to contend for freedom. Both work forces married adult females above their societal position and this likely helped them with their success. Doug las married his married woman Anna Murray on September 15, 1838 she was a free black adult female of some agencies five twelvemonth old son.lincoln married marry Todd on November 1842 she was a girls of affluent slare holder from Lexington, both work forces were gifted speechmakers in a twenty-four hours when talkers were regarded on much the manner that many regard athleticss or films stars today. Addresss were a signifier of amusement every bit good as instruction, Lincoln usage his gift for oratory to win elections and derive public supports of policies, both would keep several public offices through their lives. After run intoing senator Samuel promessors of Kansa, secretary of war Edwin Stanton, Douglass arrived at the soldier place when Lincoln was passing the summer. He gave his naming card to sternward and fix for long wait.lincoln greeted Douglas by stating Mr, dougas I know you I have read about you Douglas impressed by the president ‘s fairness said I was ne'er in a ny manner reminded of low beginning or my unpopular colour. Douglas had many meeting with the president in his offices Douglas and Lincoln forged a friendly relationship that would last the remainder of Lincoln ‘s brief life upon ‘s Lincoln decease Douglas was implored to talk at a assemblage of grievers at the Rochester courthouse of his speech.In 1863 that was the clip inkinesss eventually won the right to military services. Fredrick Douglas and Abraham Lincoln met for the first clip in Washington District of Columbia trusting to run into president to seek for damages for the fundamental law. Lincoln ‘s male parent hired him out for manual labour to gain money for the household while Douglas was hired out for his maestro ‘s net income and ointments. They both had small instruction where Douglas began larning to read when he was sent to function huh auild in Baltimore. Auld married woman began to learn Douglas the alphabet.lincoln merely attended 18 months o f formal schooling from itinerate instruction at frontier school. Both portion same basic reading accomplishments and they largely read Bibles. Decision In decision stuff both Douglas and Lincoln has nevertheless thought many how life his hard when the rich merely want go high twenty-four hours by twenty-four hours. Both work forces are truly of self-respect in the other manner Lincoln did non ab initio set out to stop bondage but he merely meant to continue the brotherhood which he thought brotherhood without liberating the slaves would non make.And subsequently I came to recognize that In August 10 1863 relationship between Douglas and Lincoln starts to trap down. Douglas went to Washington to run into Lincoln for the first clip. Lincoln behaviour towards Douglas revealed much about how he felt about him and positions towards black has changed wholly. Black adult male was of all time personally invited into white house with regard. As for the growing of Lincoln towards bondage issues on the juncture Douglas felt Lincoln showed a deeper moral strong belief towards bondage that had of all time seen before Douglas appreciated Lincoln for handling has equal has others. Although both did non see each other oculus to oculus but both did non happen common land on some issues through common regard and civic argument. Most of import lessons that can Americans larn from these two great work forces was that they merely disagree without being disagreeable simple regard goes along manner and you ne'er now. I understand that both work forces Douglas and Lincoln were born hapless. Douglas was brought up in his grandma slave hovels in Talbot County, Maryland and Lincoln was in one-room, cabin in Harding County, Kentucky. Both lost their female parents when they were really immature though labor coach lost his female parent when he was merely seven old ages old Douglas was separated from her female parent when he was baby. Blight W. David, Frederick Douglass and Abraham Lincoln: a relationship in linguistic communication, political relations, and memory, lectures, Marquette University Press, 2001 Blight W. David, Beyond the battleground: race, memory & A ; the American Civil War, University of Massachusetts Press, 2002Carson Clayborne, Emma Jones Lapsansky-Werner, Gary B. Nash, African American lives: the battle for freedom, African American Lifes: The Struggle for Freedom, Clayborne Carson, Pearson Longman, 2004 Marten A. James, More than a competition between ground forcess: essays on the Civil War epoch, Frank L. Klement Lecture Series, James Alan Marten, A. Kristen Foster, Kent State University Press, 2008 Benson W Thomas. Rhetoric and political civilization in nineteenth-century America Issue 6 of Rhetoric and public personal businesss series, Thomas W. Benson, Michigan State University Press, 1997.Shenk W.Joshua, Lincoln ‘s Melancholy: How Depression Challenged a President and Fueled His Greatness, Houghton Mifflin Harcourt, 2006 Guyatt N, Providence and the innovation of the United States, Cambridge University Press, 2007 Finkelman P, Encyclopedia of African American history, 1619-1895: from the colonial period to the age of Frederick Douglass, Volume 2, Paul F, Oxford University Press, 2006 Civil War Society, Civil War: the magazine of the Civil War Society, Issues 66-74, Country Publishers, 1998 Douglass F, Douglass ‘ monthly, Volumes 4-5, Negro Universities Press, 1862 Thompson E.Julius, The Frederick Douglass encyclopaedia, James L. Conyers, Nancy J. Dawson, ABC-CLIO, 2010

Corporate Social Responsibility Initiatives in India Essay

1. Company Background †¢ Coke – A sweet carbonated drink containing caramel and other flavoring components †¢ Invented in 1886 by Dr. J.S. Pemberton †¢ Contained extracts of Coca leaves and Kola nuts †¢ Business sold in 1888 to business men †¢ Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 †¢ In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)†¢ In 1919 a group of investors bought Coca Cola for around $25 million†¢ Robert Woodruff turned the company into what it is now:†¢ One of the worlds most recognized brands and a MNE with huge profits†¢ 1993, Coca Cola entered India through a strategic alliance with Parle Exports †¢ By now, it offers a portfolio of world class quality beverages, extending through over 400 brands 3. SWOT Analysis Strenghts†¢ Strong brand-name†¢ Global distribution system†¢ High-profile global presence†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 4. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 5. SWOT Analysis Strenghts Weaknesses †¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market shareOpportunities†¢ Expansion†¢ Use distribution strengths†¢ Large domestic market (India)†¢ Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share ThreatsOpportunities †¢ Competition from health drinks†¢ Expansion †¢ Competition from Pepsi†¢ Use distribution strengths †¢ Boycott in the Middle-East†¢ Large domestic market (India) †¢ Government regulations on Increasing average income in India production (license)†¢ 7. Coca-Cola India CSR Initiatives Focus on Environment Responsibility 8. WaterMethods†¢ Watershed Protection Community Watershed Partnership (CWP) (2005)†¢ Rainwater Harvesting Projects Kaladera plant in Rajasthan (2006) †¢ Educating Jal Tarang (a part of World Water Day) (2007) â€Å"Think Green, Go Green† Campaign (2007) Film (2007) 9. Water (continued)Achievements1. Reduced water consumption by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. Improved the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. WaterGoal: Reduce the emission of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler Program (2000) 1. Converted old equipment to HFC-free fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced energy efficiency 5. Developed Energy Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce Coca-Colas carbon footprint. – E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy consumption by 640 million kilowatt-hours, which equals to 3 million metric tons 3. Increased the energy efficiency of equipment by 40 to 50% 13. FuelCoca-Cola had local operations for production, bottling, and delivery in each country of operation. Take Taiwan for example: SWIRE Coca-Cola Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. Packaging + Recycling †¢ Focus on 3R (Reduction, Recovery, Reuse) †¢ PET Recycling Project in Mumbai (2005) †¢ â€Å"Abhiyan – The Movement†, a film on PET recycling Methods †¢ e3 Program †¢ Redesigned trademarked bottles †¢ Invested millions of dollars on collecting and recovering packaging materials used for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about 100 PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 metric tons of glass (2006) 3. Most of the packaging material was 100% recyclable 16. Depletion of Water Table Coca-Cola India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government agency the Ground WaterBoard showed that groundwater level had dropped in the firsts even years of the company‟s operation. †¢ A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. †¢ Groundwater levels in Kala Dera have continued spiraling downwards. 18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, described local women having to travel five kilometers to obtain drinkable water, during which time soft drinks would come out of the Coca-Cola plant by the truckload. 19. Depletion of Water Table (continued) â€Å"Coca-Cola sucks India dry.† 20. Supplied Sludge to Farmersas Fertilizer Coca-Cola had seized land from farmers and discharged hazardous material and sludge in the areas surrounding its plants in India. In a â€Å"goodwill gesture†, Coca-Cola was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied Sludge to Farmersas Fertilizer (continued) The Central Pollution Control Board of India found in 2003 that sludge from Coca-Cola‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), lead (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic . 22. Supplied Sludge to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen particularly and can dangerous to children and the accumulate in results of the kidneys, exposure can be with repeated fatal. Even at low exposure levels it can possibly cause mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† Coca-Colas Vice-President 24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† The Coca-Cola company was ordered to stop the practice by the government Coca-Colas Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. Liquid waste from the Coca-Cola bottling plant at Balia 27. Banner at >Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down Plant March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world 31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is not harmful to the environment 32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues 35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public 36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public Mistake Acting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should have respondedThinking and analyzing alternatives 38. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs 39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan Solution: Collaboration with NGO and PR Campaign Goal Regain trust and loyalty of customerCapabilities needed > Coca Cola and NGO have to collaborateActions > NGO has to correct their mistakes publicly > NGO has to issue an apology to Coca Cola 43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Greenwashing? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is not, as their practice in India shows. We call this „Greenwashing.‟ † – Amit Srivastava 46. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† 47. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. 48. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. †¢ The Poland Spring’s bottles is touted as â€Å"A little natural does a lot of good†, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental protective initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental Those are not enough protective initiatives even to make up for the since 2000! pollution you‟ve made in India! 52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve invested US$20million for our water conservation project! 55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ That‟s just 1 percent of We’ve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation project! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since 2006 to recharge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to recharge harvesting has already ground water! been a common practice in India. 58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Social Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective. It can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007†¢ Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it curb its emission of GHGs initiative at Varanasi, expecting to recharge more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project†¢ Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to recharge around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting †¢ In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation†¢ Coca-Cola India called, ‘Abhiyan — The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go focused on the need for and significance of recycling PET Green† that focused on environment education. bottles. 2008 †¢ By the end of 2006, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the Golden Peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward†¢ Coca-Cola started an initiative called e3 to redesign its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.†¢ Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent. †¢ Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary †¢ Focus on Environmental Responsibilities †¢ Several initiatives concerning water, energy, fuel, and packaging and recycling †¢ Although, they attracted criticism †¢ Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough! 64. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?

The Rocking Horse Winner by D.H. Lawrence Essay - 1000 Words

With a household comes the responsibilities of maintaining a happy and stable family. The duty of having a secure family involves financial security, which ensures a household has enough to eat, stays properly nursed, and clothed. The level of happiness relies on the dynamics of the family itself, such as how supportive and attentive a family is to one another, but often times happiness is blindsided by money. Financial security and happiness can be confused and overshadowed by the aspiration of money and consumerism. Families provide their household’s financial needs, but neglect the emotional aspects. The overpowering need for money takes a toll on families. D.H Lawrence’s short story explores the dynamics of money and its psychological†¦show more content†¦The psychological effect, obsession, literally drives Paul insane. Money consumes his young mind and overtakes him, leaving his newly rich family with the devastation of a dead child. Although money can br ing material items, it does not bring happiness, instead is brings the family anxiety. Anxiety is described as, distress or uneasiness of mind caused by fear of danger or misfortune (dictonary.com). The mother, Hester, is described as anxious throughout the story, â€Å"[Paul’s] mother had sudden strange seizures of uneasiness†¦ sometimes for half an hour, she would feel a sudden anxiety† (Lawrence 47). The mother’s desire for money is the cause of her mental anxiety, and anxiety attacks. Even after receiving Paul’s anonymous winning she remains unsatisfied, making it evident that there is no end to the desire of money. Hester’s want for money brings her to state of depression. Depression is defined as, a condition of general emotional dejection and withdrawal (Dictionary.com). Leon Lewis’s critique on â€Å"The Rocking-Horse Winner†, describes Hester’s depression, â€Å"She herself is deeply troubled by what she feels i s a ‘hard little place’ at the center of her being that prevents her from loving anybody.† (â€Å"The Rocking-Horse Winner’’). The consuming desire for money leads Hester to a state of depression that effects her ability to love her family. Overall, the consuming desire for money causesShow MoreRelated The Rocking-Horse Winner by D.H. Lawrence Essay652 Words   |  3 PagesThe Rocking-Horse Winner by D.H. Lawrence   Ã‚  Ã‚  Ã‚  Ã‚  The Rocking-Horse Winner is a complex story that is best understood if one examines it through the 5 Elements of Fiction: setting, character, plot, point of view and theme. This story is about a little boy named Paul who is trying to gain love and affection from his greedy mother. One day he told his mother that he had luck and he knew his mother did not believe him. This compelled him to go out and find luck on his own. He set off on his rockingRead More The Rocking Horse Winner by D.H. Lawrence Essay1083 Words   |  5 PagesThe Rocking Horse Winner by D.H. Lawrence Written in 1933, D.H. Lawrences short story The Rocking Horse Winner illustrates the consumptive nature of materialism. Through authors use of characterization, symbolism, and language in The Rocking Horse Winner, Lawrence successfully portrays a greedy and cold hearted mother, Hester, who attempts to fulfill the dissatisfaction in her life using wealth and material comfort. Lawrence uses Hester as an example to convey to the readers that materialismRead MoreConformity in The Rocking-Horse Winner by D.H. Lawrence Essay821 Words   |  4 PagesIn The Rocking-Horse Winner by D.H. Lawrence, the family was unable to see what they really had going for them. Corrupted Conformity Many times, people believe that they must achieve a certain social status within a community due to the need of acceptance, or perhaps, simply the fear of being rejected. Communities normally demonstrate a positive atmosphere. They are supposed to be places where everyone knows and is kind to one another; one where people feel comfortable with each otherRead MoreAnalysis of The Rocking Horse Winner by D.H. Lawrence1723 Words   |  7 PagesJust Keep Rocking Individuals have struggled with ignorance time and time again, and this ignorance can penetrate every aspect of their lives. In the short story by D. H. Lawrence, â€Å"The Rocking-Horse Winnerâ€Å", young Paul has to encounter a series of misfortunate events, due to the fact that his beloved ambitious mother is unworthy of the what she has and each circumstance leads him and his family to great distress. With a burden on his shoulders, he will not stop until he gets what his mother desperatelyRead MoreAn Abrupt and Surprising Ending in The Rocking Horse Winner by D.H. Lawrence753 Words   |  3 PagesThe Rocking Pig (An analysis of Abrupt, Surprising Endings) Life is a sudden gift, that is bestowed upon us in a magnificent way, with people all around us mostly for guidance and help, but with all of these gifts, there are tragedies. Even more sudden they come out of nowhere with enough malice to cause the death of thousands of people a day. This has become a very great trend for authors, the act of sudden disasters that will slap you in the face as you read them. In the story, â€Å"The Rocking-HorseRead More Sacrifice in The Lottery by Shirley Jackson and Rocking Horse Winner by D.H. Lawrence957 Words   |  4 Pagesof view of materialism in the Rocking Horse Winner by D.H. Lawrence is the seen from inside the mind of child in the story, Paul. â€Å"He went off by himself, vaguely, in a childish way, seeking for the clue to â€Å"luck,† Absorbed, taking no heed of other people, he went about with a sort stealth, seeking inwardly for luck. He wanted luck, he wanted it, he wanted it.† (Kennedy Gioia, 2013, pp. 237). By r iding his rocking horse Paul is able to predict the winner of horse races at the track. He uses thisRead More Money, Luck, Love in Rocking-Horse Winner by D.H. Lawrence Essay2471 Words   |  10 PagesMoney, Luck, Love in Rocking-Horse Winner by D.H. Lawrence The Rocking-Horse Winner by D.H. Lawrence is a story, which emphasizes the battered relationship between a mother and her child. The authors work is known for its explorations of human nature and illustrates the nature of materialism. The author employs techniques of the fairy tale to moralize on the value of love and the dangers of the money. D.H. Lawrence presents an upper class family that is destroyed by greed because they alwaysRead MoreSummary Of The Rocking Horse Winner 813 Words   |  4 PagesBP Rocking and LS 1261 1-4 A Shocking Accident and LS 1268 1-4 The Soldier and LS 1275 1-4 Wires and Ls Anthem and LS 1277 1-3 1296-1297 BP Demon Lover and LS 1305 1-4 1306 1-10 1307 Vocab Writing Assignments: Write: Three messages from Rocking Thesis: â€Å"The Rocking-Horse Winner† by D.H. Lawrence, represents three messages. POV #1: Lawrence, wrote â€Å"The Rocking-Horse Winner,† and brought forth the message that greed is a curse. POV #2: â€Å"The Rocking-Horse Winner†, by D.H. LawrenceRead MoreAnalysis Of The Rocking Horse Winner By Shirley Jackson1043 Words   |  5 Pagesâ€Å"The Rocking-Horse Winner† by D.H. Lawrence and â€Å"The Lottery† by Shirley Jackson Michael Jason Flowers Liberty University Outline 1. Introduction a. Thesis Statement: â€Å"The Rocking-Horse Winner† by D.H. Lawrence and â€Å"The Lottery† by Shirley Jackson are both short stories that present a conflict of society against its characters, but conversely depict very distinctive characters that trigger varying levels of sympathy from the readers. 2. Conflicts a. â€Å"The Rocking-Horse Winner† by D.H. Lawrence i.Read MoreThe, By Graham Greene And The Rocking Horse Winner1097 Words   |  5 PagesThe two stories â€Å"The Destructors† by Graham Greene and â€Å"The Rocking Horse Winner† by D.H. Lawrence are being analyzed through literary devices on how they demonstrate the shared theme. Greene and Lawrence both use setting, symbolism, and like-minded characters to demonstrate the theme of the destruction and effects of war are long lasting in the stories â€Å"The Destructors† and â€Å"The Rocking Horse Winner†. Both Graham Greene and D. H. Lawrence set their stories in London, England, after major world wars